Perhaps smelling blood in the water, with the SF Chron's huge circ decline, the Wall Street Journal today announced it is launching a local edition for that area, joining the recent NYT move in that direction. From today's PR release:
The Wall Street Journal today announced it will launch a San Francisco Bay Area edition focusing on local news and events, beginning tomorrow, Nov. 5, and appearing locally every Thursday in the A-section of the print Journal. In addition, WSJ.com will provide regularly updated local news and information at WSJ.com/SF.
"The new San Francisco Bay Area edition is a great addition to the wide range of U.S. and international coverage we currently provide to Journal readers in the Bay Area," said Michael F. Rooney, chief revenue officer of The Wall Street Journal. "This edition also provides a new platform that helps advertisers target this important audience."
WSJ.com/SF will offer users content from the print edition, surface additional relevant articles from across Dow Jones properties with related video and offer the opportunity for feedback and discussion via Journal Community groups. Additional online elements include a weekly email newsletter each Thursday with links to top headlines and video from that day's local edition.