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Thursday, September 13, 2012

The Aging of Aquarius

UPDATE  The new site today is asking folks for their "favorite song of the '60s and '70s."  Well, this will reveal whether most of their targets readers came of age in...the '60s or '70s.   My choice, of course, would be "Like a Rolling Stone."   Given the nature of that site, though, easy winner should be "When I'm 64."  You can your pick right here in Comments below if you'd like.

My wife and I had the idea a few years ago of launching a site for fellow baby boomers to be called The Aging of Aquarius or Late Booming or some such.  Now the NYT today launches such a site (perhaps a print section also?)  titled Booming.  Today it features pieces on marriages that have lasted over 25 years, an essay by a woman who has given up at last on "self improvement," and more.   Let the sunshine in? Not dark yet but it's gettin' there?   Here's Michael Winerip's intro to the new concept.
It won’t be a nostalgic trip back to 1965. It won’t be one big Springsteen concert. We will not debate whether Barack Obama (born 1961) is a boomer if he texts with his thumbs.
Booming will not stereotype. Those liberal antiwar protesters? In 1972, more boomers voted for Nixon than for McGovern.
Rush Limbaugh is a baby boomer.
Come to Booming to be informed and entertained and feel at home.

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