No Added Commentary Needed: Bullet Proof Backpacks

UPDATE:  Turns out other companies also make these backpacks for kids--even a Disney model.  Sales, of course, are booming, right along with weapons.

Earlier:  Yes, there's a company called BulletBlocker and while there main audience may be folks wanting to buying bulletproof vests and body armor,  under its "school" section is also offers bullet blocking "backbacks" and inserts for the backbacks your kid may already have.  Plus bulletproof car seats for kids.  The backpack for kids comes in several colors, is on sale NOW for $224 and, surprise, they say it is made by those folksy Maine folks, L.L. Bean.  Update:  An L.L. Bean publicity person tweets to me denying they make it.  Perhaps the BulletBlocker company has simply taken L.L. Bean backpacks and retrofitted them.

They are described this way:

"BulletBlocker's own original My Child's Pack - this bulletproof backpack and book-bag is the right size for all ages designed as a tool for school safety following the shootings at Columbine and Virgina Tech. It has no tags or labels indicating that it is a bulletproof backpack with a discreet layer of NIJ IIIA ballistic protection made of the same materials used in police armor vests. The BulletBlocker NIJ IIIA panel located in the main compartment. This is a good looking, unisex backpack available in assorted colors, with compartments for easy organization. School safety and protection at your children's fingertips."