UPDATE: Think the Daily Show doesn't influence intelligent book buying? In the day after Helene appeared this week, her book shot up from ranked #4600 at Amazon all the way to....#22. It's still at #25.
Earlier: Great to see Helaine Olen on The Daily Show last night talking about her very valuable new book Pound Foolish, which my wife did some research for. The book, as the subtitle puts it, exposes "the dark side of the personal finance industry." Here's the segment that aired (below), and here's link to the "extended" interview. Co-starring Jim Cramer and Alan Greenspan as "Yoda."