When I was the editor of
Editor & Publisher for most of the previous decade, we certainly charted hard times hitting the newspaper industry, so little could surprise me now. Still. Dozens of papers across the country competing to take part in a...TV reality show? Really?
NYT has the "news":
NBC executives say they’ve been inundated with all types of pitches,
from newspaper editors talking about how they are struggling to survive
to newspaper staffs eager to show off their talents, sometimes well
beyond their coverage of school meetings.
The Pilot, based in
Southern Pines, N.C., sent a video of its staff performing a “Call Me
Maybe” parody, later updated to feature “Gangnam Style” moves. David
Woronoff, The Pilot’s owner and publisher, said that while he had let
his younger employees produce the videos last year as “a good morale
builder for the staff,” he sent the link to NBC executives because “we
thought they would want to see what we look like and what our office
looks like.”
NBC executives said they were intrigued by how quirky
and diverse some newspapers were — from the Kodiak Daily Mirror in
Kodiak, Alaska, to the Hungry Horse News, which is run out of a log
building near an entrance to Glacier National Park in Montana.
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