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Thursday, December 3, 2009

Kindle on Fire

In a statement that is a shock, at least to me -- author of 10 books, none of them available in E form -- Jeff Bezos, the Amazon CEO, tells the NYT Magazine this Sunday, "For every 100 copies of a physical book we sell...we will sell 48 copies of the Kindle edition," when there is such an edition available. He adds, "It won't be too long before we're selling more electronic books than we are physical books. It's astonishing." He says they're adding "thousands of titles a week."

One reason: You can read the Kindle in the bathtub without worry about getting it wet, unlike a real book. How's that? "I'll tell you what I do," says Bezo. "I take a one-gallon Ziploc bag," and puts in the Kindle and seals it. It can't get wet and works better than a printed book where "you can't turn the pages. But with Kindle, you can just push the buttons."


Steve said...

The gallon bag trick with the Kindle is great for the swimming pool. My wife enjoys lying in a float and reading that way.

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Amazon CEO Jeff Bezos posted an apology about the company's handling of the matter on Amazon's official Kindle forum. Bezos said the action was "stupid", and that the executives at Amazon deserve the criticism received, I think that it is so interesting!

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