Great Scott! Inside That 'NYT' Tweet Controversy

The Times' fine public ed. Margaret Sullivan with a lengthy take on that movie company using a tweet--or an edited part of it--by the paper's film critic A.O. Scott as the sole text in a full-page ad for "Inside Llewyn Davis."  This has raised questions from the beginning but I am late to learning that 1) Scott did not approve the use 2) the tweet was revised 3) the Times approved the ad before running and still seems to think it's okay.  Sullivan: "In the end, nothing terrible happened here. But it’s a moment that, at the very least, ought to cause some internal discussion at The Times and the establishing of clear rules and practices."